Thursday, July 10, 2008

Drink Local Products

Have we ever been more informed about our surroundings and about the impact that we have on our local environment. Here in the UK, it seems that the advantages of local produce are often over-looked.


On a recent trip to Italy I was astounded by the quality of the food and drink that I was served. Enjoying meals in small establishments, I was presented with food and drinks that seemed to be of a much higher standard than those that I was used to experiencing at home.


Taking a look at the ingredients that were being used, I realised that the Italians rely on cooking simple meals but on making them well. They don't need to make things complicated - the ingredients are so simple that they work for themselves.


It's the same with their beers and wines. We're used to being served mediocre Pinot Grigios in pubs and restaurants all over the UK, but the standard of wine being produced in Italy is clearly pretty high. You suspect that they are keeping the best drinks back for themselves.


Finding non-Italian wines on a wine list is almost impossible and it's easy to see why. When the local produce is so good, why would they want to consider drinking wines made elsewhere?
It's the same with the beers. Sure, you can go into the odd themed pub and see imported beers on draught, but the Italians generally stick to their own brews.


Why don't we have the same attitude in the UK. Why is it that we fail to see that the best food and drink is likely to be produced locally, often on a smaller scale and using relatively simple production methods.


The next time that you walk into a British pub, maybe you should consider forgetting about buying an imported drink. Opt for a beer from a local brewery instead - you'll be pleasantly surprised by the quality of drinks on offer.


Not only will you be enjoying a great drink, you'll also be supporting a local business.

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